You are a small business owner. You have a website, and you want to get more visitors to it so that you can convert them into customers. You’ve looked online to learn how to get more traffic to your business website, and you came across something called SEO that is supposed to help you. So now here you are trying to...
Search engine optimization plays a major rule in how many views your website receives. Because it sounds technical and isn’t a method of marketing that some are familiar with, they ignore it in the beginning. As they find out later, that’s a mistake that results in low website views. Without getting too technical,...
As a direct seller, you can use search engine optimization to your advantage, but if you are like many sellers, you may be unsure as to how Search Engine Optimization can help you as a direct marketer. Whether you’re selling doTERRA Products, Mary Kay Cosmetics, or Cutco Knives, SEO strategies are vital for continued...
In the recent years, it has been imperative for website owners to ensure that their websites have good rankings as far as SEO (Search Engine Optimization) is concerned. There has also been the need to optimize pages for mobile devices, as statistics from Kissmetrics shows that 40% of Internet users are not patient enough and...
Today’s world is a digital one. Everywhere we look, people have their nose pointed downward to some kind of mobile device. Kindles on planes, Samsungs on trains, no matter where you go, there will be a screen to greet you. It’s for this reason that businesses are turning towards digital marketing and the online...
Video has turned into the new “it” thing in online marketing. Once you look at its advantages, it’s likely that you’ll begin to look at it in the same light, too. Video communicates things to your public that the written word alone can’t. It gives people the feel for the live events your organization hosts or even...
Google’s search algorithms are constantly changing, making it hard for anyone to keep up and make sure that their results appear high up on the Google searches. Instead of panicking about poor reviews or reputation-damaging pages, it’s quite easy for marketers to leverage Google’s search metrics to make sure their...
An axiom in business is “location, location, location.” This holds true in the 21st Century…with one significant difference: your digital real estate is at least as important to your brand visibility as your physical real estate. While this is not news to most small business owners, what many don’t know is...
Voice searches are much more commonplace today than they were in years past. Due in part to the rising popularity of digital assistants like Apple’s Siri, Google’s Cortana, and Amazon’s Alexa, voice searches now constitute 20% of all Google mobile queries. Furthermore, most searches are made on mobile devices rather than...