How To Make Good News Float Up In Search Results

Google’s search algorithms are constantly changing, making it hard for anyone to keep up and make sure that their results appear high up on the Google searches. Instead of panicking about poor reviews or reputation-damaging pages, it’s quite easy for marketers to leverage Google’s search metrics to make sure their results appear first. In this… Continue reading How To Make Good News Float Up In Search Results

Internet Marketing Phenom: 3 Ways Your Business Can Make A Splash Online

Up until a few years ago, digital marketing was for the tech-savvy brands with in-house social media managers. Nowadays, internet marketing is an integral part of any business’s strategy and should be considered a driving factor in lead generation and customer satisfaction from day one. Whether you run an online business, freelance or a local… Continue reading Internet Marketing Phenom: 3 Ways Your Business Can Make A Splash Online

Essential Upgrades: How To Ensure Your Growing Operation Stays Efficient

A continuously growing company is always a welcomed problem for entrepreneurs. While it does widen profit margins and signal a much brighter future for the brand, it also implies a growing need for more resources to stay efficient. Lack of manpower, inventory, and other business assets can lead the business into a retrograde trajectory. Here… Continue reading Essential Upgrades: How To Ensure Your Growing Operation Stays Efficient

What are Quarterly Estimates and Why Do I Need to Do Them?

Many employers withhold taxes before they process paychecks and send cash to federal agencies. Some managers also withhold funds and send money to government officials in the state as well. These procedures benefit employees because they get to pay their income taxes gradually. Although this process can lead to a better refund check, other steps… Continue reading What are Quarterly Estimates and Why Do I Need to Do Them?

How to Make Your Business ADA Compliant

Businesses are required to follow the terms of the Americans with Disabilities Act (ADA), which disallows discrimination against handicapped people. Being ADA compliant means different things to different businesses. There are several, general tips available to help your business become more ADA compliant. Elevator According to Cohen, Placitella & Roth PC Attorneys at Law, the… Continue reading How to Make Your Business ADA Compliant

What Type of SEO Is Right For My Business?

An axiom in business is “location, location, location.” This holds true in the 21st Century…with one significant difference: your digital real estate is at least as important  to your brand visibility as your physical real estate. While this is not news to most small business owners, what many don’t know is that there are multiple… Continue reading What Type of SEO Is Right For My Business?

4 Novel Technologies That Make Starting A Business Easier Than Ever

Every entrepreneur starting out today knows they have to compete against some big corporations that aggressively pursue customers both on and offline. But technology products are a thriving industry on their own, and tech companies are coming up with solutions that can level the field for new players. Fairly inexpensive software or services can manage… Continue reading 4 Novel Technologies That Make Starting A Business Easier Than Ever

Stand Out Service: How To Take Your Customer Service To The Next Level

Profile view of a young and diverse call center team wearing phone headsets. Horizontal shot.

Good customer service is vital to sustaining any company. If you’ve ever been to a store or restaurant and were treated rudely or received slow, inept service, you know it’s unlikely you’ll ever go back, no matter how good the food or how much of a bargain you’re getting. The same is true of online… Continue reading Stand Out Service: How To Take Your Customer Service To The Next Level

Tips To Get Your Business Involved In The Energy Revolution

When you run a business, you are without doubt looking for ways to cut operating costs whenever you can in order to improve the bottom line. In recent years, green initiatives have helped numerous companies save money. These initiatives have also been effective at helping companies with their public and customer relations. This is because… Continue reading Tips To Get Your Business Involved In The Energy Revolution

How Voice Search Is Changing Local SEO

Voice searches are much more commonplace today than they were in years past. Due in part to the rising popularity of digital assistants like Apple’s Siri, Google’s Cortana, and Amazon’s Alexa, voice searches now constitute 20% of all Google mobile queries. Furthermore, most searches are made on mobile devices rather than desktop computers. Given the… Continue reading How Voice Search Is Changing Local SEO

5 Tech Innovations Small Businesses Can’t Exist Without

It really wasn’t that long ago that a small business referred to a local entity that set up shop in a brick-and-mortar building selling their wares. Nowadays, even small businesses can’t get by without relying on the abundant web of technology supporting our society. As such, even small business owners who thought they could get… Continue reading 5 Tech Innovations Small Businesses Can’t Exist Without