Branding affects how the public sees you. Branding essentially is how the world sees you. As such, it’s absolutely your number-one priority to look into everything from design, to slogans, to legal minutiae involved. If your branding isn’t right, you risk your customers seeing you in the wrong light. Here are seven branding...
There are many digital channels for engaging your audience, but if you want a simple strategy that is both effective and long-lasting, you might want to consider gift marketing. This is distributing general merchandize that’s been imprinted with your name, logo, or message. They can be given away as gifts or passed out at...
An axiom in business is “location, location, location.” This holds true in the 21st Century…with one significant difference: your digital real estate is at least as important  to your brand visibility as your physical real estate. While this is not news to most small business owners, what many don’t know is...