If you’re creating an eCommerce site, you’d be wise to consider multiple domain name registration. In this article, we’ll go over all the advantages of this approach, as well as the risks of registering a single domain name. We’ll also take a look at Domain.com’s discount coupons and domain name prices.
Protecting the Brand
Where domain registration is concerned, most businesses find it perfectly acceptable to stop at registering one domain name with a .com extension. In fact, they probably think they were fortunate enough to find their preferred domain in the .com version. This is the exact opposite of what you should do when it comes to defending your brand identity. In order to protect yourself from competitors using similar domain names to damage your brand or showcase their own services, you should register multiple extensions for your domain. If you want to play it safe when it comes to protecting your brand, consider registering some variations or misspellings of your domain name as well.
Risks of Single Domain Name Registration
There are 4 potential risks you should consider if you decide to register only one domain name.
Competitive vulnerability: In order to steal some of your customers, one or more of your competitors could register a website with your domain name and a different extension. For example, if your website is yourdomain.com, a competitor could register yourdomain.net.
Cyber squatting: In the last few years, that being a very big increase in domain squatting. If you don’t bother registering multiple extensions immediately as soon as you start your site, then other people may register variations or misspellings of it. Then they may try to sell you these domains for an inflated fee a few years down the line. Many small businesses were forced to buy out different extensions of their domains for unreasonable sums of money in order to protect their brands.
Traffic funnelling: Someone might register misspellings or variations of your domain name with the sole purpose of drawing traffic from people who mistype your domain name by accident. Or they may use a domain name similar to yours, even create a page that looks like your page but fills it with Google AdWords.
Disgruntled customers: If someone’s holding a grudge against you, they might register a variation of your domain name in order to try and slander your business.
Advantages of Multiple Domain Name Registration
If you’re not quite convinced yet, here are 5 main advantages of registering multiple domain names:
Stopping competitors from registering domain names similar to yours.
Promoting a variety of services and products on different domains.
Driving additional traffic to your website.
Creating ad campaigns for specific target markets.
Assuming control over misspellings of your domain name.
Reducing the risks of your brand being attacked.
If you’re not sure where to start in regard to registering your domain names, go with the most popular extensions: .com, .net, .biz, .me, .org, .co.uk, .info, .tel, .mobi and so on.
Domain.com Coupons and Domain Names
No matter which domain names you’re interested in, Domain.com has got you covered. For example, let’s say you want to register a coupon blog named mycouponsblog.com. Registering this domain for two years will set you back $25.83. If you want to be covered for some of the eventualities we’ve mentioned, you might want to register the following domains as well:
mycouponsblog.net ($28.41)
mycouponsblog.asia ($51.68)
Both of the above prices are for 2-year registrations. If you feel like saving some money, you can always use Domain.com promo codes.
For example, the Domain.com coupon code FILMRIOT will let you save 25% on all domains you purchase.
Finally, apply coupon code “ANDROID” at domain.com and get multiple domains and hosting at 15% off.
