In the recent years, it has been imperative for website owners to ensure that their websites have good rankings as far as SEO (Search Engine Optimization) is concerned. There has also been the need to optimize pages for mobile devices, as statistics from Kissmetrics shows that 40% of Internet users are not patient enough and will abandon a page that takes more than 3 seconds to load. With all this put into consideration, Accelerated Mobile Pages initiative was born. Abbreviated as AMP, Accelerated Mobile Pages is a Google-backed project that has been engineered to enhance the loading of pages on all mobile devices. Google itself has always been on the forefront of making the Internet a friendly place, and with this one, they got it right!
Development
Officially announced on 7th, October 2015, this concept has proved to be a success when you look at how it has revolutionized mobile browsing. The project was backed by Google and also received support from Twitter as well as WordPress. Since its inception, AMP has become very popular. Right now, the number of websites employing AMP is in the region of 1,000,000, and the number is growing very fast.
Understanding Accelerated Mobile Pages
The basic logic in Accelerated Mobile Pages is making the mobile page lighter. Basically, AMP can be understood as HTML that has been stripped down to make it lightweight. In other words, a new lighter coding language called AMP HTML that works by restricting code to boost loading speeds of mobile pages. So far AMP has been efficient and is the reason behind the steady rise of mobile use. It is estimated that AMP mobile pages load up to 85% faster than non-AMP pages. Needless to say, this is a huge and welcoming difference.
Why Employ Accelerated Mobile Pages?
AMP is inevitable if you want to run a successful online business. Ant this is why. First, AMP helps to drastically reduce mobile page loading speed and consequently, lowers bounce rate. Most Internet users only want to visit websites that have fast loading times. It gives visitors a smooth and pleasant browsing experience. From statistics, almost half of Internet users get pushed away with slow pages and clunky interface.
Second, and perhaps the most important in this discussion, AMP boosts your SEO. Even though this was not the primary goal of the concept, it is proving to be a worthy benefit. AMP boosts SEO simply because with AMP implemented, your site will pass the mobile friendliness and page load speed test, which are key determinants of search engine ranking. Another important thing here is publisher visibility. AMP also boosts publisher visibility as search results clearly display AMP symbols in green. Remember, with the green symbols; there are increased mobile keywords that rank on Google and also increases organic mobile traffic directly from Google.
Accelerated Media Pages seems to be a great concept and has greatly boosted mobile browsing. It is currently being used by top websites including Twitter, Pinterest, WordPress, LinkedIn BBC, Adobe, News Corp, New York Times and Washington Times. If you want to stay on the competitive edge, you need to incorporate Accelerated Mobile Pages technology as soon as possible.
