Targeting The Right Kind Of Customers For Your Business

Never shoot without a target. If you can adjust your aim to meet your target, prepare for it, plan ahead and research your target well. You will not only hit it, but hit it with precision. The first step in acquiring your target is understanding what you are providing, and which customers will benefit from what you have to offer. Without a comprehensive marketing plan, target markets are simply left behind;opportunities for success are squandered.

Negative consequences include a bad return on investment, criticism, and an adverse hit to your brand. Choosing your target wisely is the basis of successful product marketing.

Start at the Beginning

Remember to do your homework before diving in – feet first or otherwise. Before you can commit to a marketing strategy, you should understand your market. Who is your average customer? Without true awareness of your central consumer base, you cannot develop a comprehensive marketing campaign.

Understand Your Market

Start with what you know. Understand what your clients need. If you push your product or services on clients without detailed client or market research, you are missing a crucial opportunity to pinpoint what your business is best at. If you are not able to separate your business from the competition, your consumer base is not as likely to consider your product before others in the market.

Beau Schutz, the owner of AOT Skip Bins suggests you should pick a few basic details that encompass your central consumer base. These details will identify your core consumers. These consumers will define who your product or service speaks to. Understand these core consumers and what they see in your business. Research this group; ask questions. Research should include age, income, ideals, and lifestyle information. These will help you to know which factors predominantly affect their choices in picking your product or service above others. Demographical considerations will chiefly impact your market’s purchasing behaviors.

Once you can understand your typical consumer, supplement this with data. Use data to confirm the approach that you take, and understand who your target market is. Some use surveys, using Social Media, e-mail, and website exchanges to poll site visitors. Social Media websites such as Facebook and Twitter are a great way to find information regarding your target consumer.


Once you are able to collect information about your target consumers, you can clearly set your business’ goals and expectations. While many business owners are passionate about what they do, it is important to understand the vitality of business planning.

Concentrate your plan, and understand your business’ goals when putting together a new marketing strategy. Your could-do list should be extensive, while your should-do list should be exclusive. Vet these lists against your core strengths and define them only when well-defined criterion.

Know your area of expertise well. This helps give you confidence in what you are offering consumers, and it will reflect in your marketing campaign. When you view your business team as individuals with specific and important skill sets, this focus can lead to extraordinary teamwork and a positive, expert image for your business.

Learn from the Past

Ask clients and partners about their past experiences. Ask your potential market what they expect from you, and from your products or services. Businesses can learn extensively from identifying both positive and negative past trends. It can be hard to say no or to let go of practices that you are currently doing or have done in the past, but it is important to do so if they are not a good fit for your success.

If your business found success using a particular marketing strategy, there isn’t much need to deviate from this plan. However, it is also important to understand why this strategy works and apply it to other aspects of business. The same can be done with failures.

Promote Your Brand

It should be a no-brainer: never jeopardize your values. If your company has found success in their core values and best business practices, there is no need to change anything. Once you have found a marketing strategy that works, stick to it. Annual re-evaluation is important, as well. What works one year or for one market may not work for another in the next year.

It is hard to take a person’s word alone in modern business. A consumer or client used to be able to a person’s word about how good their product or services are, and how they treat their target market. These days, it is said you have to get everything in writing. Types of written confirmation include IT agreements and purchase orders. A paper trail creates a seal of approval from the market.


In short: know your consumer base, know what you are selling, and always have a plan. Stay loyal to your business and what they can offer to consumers and the target market. Clarify expectations and goals every step of the way. Businesses often change in ways that aim to please everyone, but when you are able to specialize in one area – and do it well – your business and your brand will stand out and find success.

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