Whether you are a start-up business, a small business or a large franchise business chain, you’ll be aware of the importance of marketing – and how beneficial it can be for your company’s success. Last year alone, £3.7 billion was spent on outdoor advertising. It’s big business, and it’s understandable that you’d want a piece if the action.
To make sure your banners have the best opportunity for success, you need to ensure they get noticed – you want to make sure the banners for your marketing campaign are positioned in the best place. Specialists in outdoor banners, Where the Trade Buys have offered up this advice to make sure that your banner is in the right place.
First things first, you need to consider where your target audience will be looking, and where will they be, in order to give your banner, the best chance of getting noticed by existing and new customers. Although you may not have considered all of your options, there are many key considerations to evaluate when establishing where you banner should be placed. Keep the following in mind when you’re making the decision:
- In public spaces. Whether it’s building wraps or scaffolding, getting outdoor banners in high-traffic public spaces is a great way to get a lot of brand exposure very quickly.
- At public events. Public events such as marathons, festivals and more are usually highly populated with people, so you’ll be able to get your message to many very quickly. Make sure it makes sense for your business to be seen in affiliation with the event, and that the people who are attending it fit your customer demographic – otherwise they’re very unlikely to convert into customers.
- Exhibitions and trade shows. Outdoor banners can be utilised for the indoors very successfully at industry exhibitions and trade shows. Make sure when you’re setting up that your banner is in visitors’ line of sight so you can attract passers-by as they enjoy the exhibition.
- Inside your establishment – If you own a shop or leisure venue that’s open to members of the public, having a large display banner in your premises will help you to quickly and effectively promote any offers or products that you’re trying to push. An added bonus? If it’s on your property, you can change the banners as often as you feel.
- Outside your establishment – Banners can be used to great effect outside your workplace. Again, you can use them to promote your latest products or services, or any offers that may be of interest – offers are great way to attract new customers who haven’t worked with you before. You can also use outdoor banners to replace the company logo and signage – as they can be a much more affordable option than more permanent solutions.
It’s a good idea to position your banner relatively close to your venue so that onlookers don’t have to travel far to find you. Putting the sign near your premises gives your banner the best chance of success.
You should also be aware of what your competitors are up to. Where are your competitors advertising? This should inform your decisions for two reasons – it will give you a good idea of places that work in your market – but it also may be worth avoiding so you’re not advertising in the same place as your direct competitors.
Creating a Successful Outdoor Banner
One of your main priorities for your outdoor banner is catching the attention of your audience, so when designing your banner, you must consider who you are designing for – as well as what their relation to your business is and where you’re going to put the banner.
Make your banner stand out – for all the good reasons. Make sure you consider the following five tips:
- The bigger picture. How will the banner look when it’s full-size and in place? Having an eye on the bigger picture will help you to work out the details.
- Keep things clear and simple. Try not to overcomplicate your banner with lots of different fonts or too many images. Instead, strip back as much as possible and keep the message simple.
- Your colour choices. Your colour choices should be eye-catching whilst simultaneously reflecting your brand. Keep them to 1-2 colours that are easy to read.
- A call to action. What do you want people to do after seeing your banner? Calls to action could include:
- A visit to your premises
- Contacting you
- Visiting your website to find out more
- The quality of the print and finish. You want precise printing and a high-quality finish to give your brand the best chance of a good first impression.