Have A Growing Startup? How To Expand Your Business & Quadruple Your Customer Base
The initial phases of launching a startup can be harrowing and stressful, and many small businesses do not survive their first few years. However, now that you have successfully navigated through the startup phase, you may be looking for strategic and effective ways to grow your business. There are several steps that you can take that can catapult your small business to new heights and to reach even more customers in the process.
Open a Branch Location
Depending on the nature of your business, opening a branch location may be a great idea to pursue. For example, if you have a restaurant on the east side of town, you may not be drawing any clientele from the west side of town. Opening a new branch in this area can help you to expand your target audience and boost profitability substantially. New branches can also be added in different towns or states to further expand your reach in the years to come.
Launch New Products
Another idea is to introduce new products or services to your line-up. For example, your current products may only appeal to a young adult crowd, but new products can be developed that can expand your reach to teens, older adults or both segments. This can have an incredible impact on your business’s profitability and reach.
Take Advantage of E-Commerce
If you are not already taking advantage of e-commerce through online sales, now may be the right time to incorporate a shopping cart platform into your company’s website. You can sell your products, related e-books, services and more through your website. This gives you the ability to expand your reach into your existing marketplace and even to expand the size of your target audience.
Hire a Driver for Transportation Needs
You may also update your infrastructure to improve logistics and efficiency. For example, if you are outsourcing shipping or deliveries, you may be able to bolster your bottom line and serve more customers by hiring in-house drivers. You would need to invest in new or used freight or delivery trucks, such as those from Arrow Truck Sales, to accomplish this goal.
It can be exciting to watch your small business grow by leaps and bounds, but your growth should be strategic and well-planned. Each of these ideas for growth may work well for some companies, but they may not work well in all situations. Take time to analyze each of these concepts to determine which ones may be most beneficial for your growing business.