In the old days, if you wanted to reach a business prospect, you did things like hand out business cards or offered a brochure to a potential customer. Nowadays, web advertising has replaced much of the old advertising and marketing methods. This is too bad. Many of the old-school advertising methods still work great. And they reach an audience that may not see your advertisements on the web. Here are four old-school marketing methods that you should consider using in upcoming campaigns.
1. Branded Products Giveaway
According to Chron, product giveaways are one of the most powerful promo and marketing strategies that you can use. If you’re really savvy, this giveaway will be a branded product like a T-shirt, a tote bag, or a calendar. These are items that people keep. They’re also items that people show off proudly, making them walking billboards for your business.
2. Automotive Signs and Wrap-Arounds
Your car can also be a traveling billboard. It’s that simple. Wrap-around decals and paint jobs turn an ordinary car into an advertising vehicle. And the really savvy business owner might want to extend the billboard into the car itself by having the seats, dashboards, and other areas of the car branded with logos and the like. You can even have your car windows treated by a professional, such as Schilling Graphics, to further your advertising game. If you opt for interior graphics go with screen printing. It’s hearty and works with many different kinds of interiors.
3. Radio Advertising
Video didn’t necessarily kill the radio star, at least not when it comes to advertising. Radio ads have the advantage of putting your brand in people’s ears during crucial times of the day like drive-time. Entrepreneur also reminds people that sponsoring radio spots like the news or sports is another way to reach people’s ears. Finally, plenty of radio stations sponsor events throughout the year. The savvy marketer ensures that sponsorships can include mentions on the air as well as a presence at the event.
4. Mail Order
If you’ve taken the time to build a mailing list, then you should use it for marketing. If you have a physical address send the people on your list coupons. Or better yet, send them a calendar that they can hang up all year. Include some sort of call to action that’s specific to the calendar such as a buy-one, get-one-free promo that you print on the calendar. If you have email addresses send them information about “members only” sales, new product releases, and other pertinent information.
Not all advertising is done on social media and on a company’s website. Old-school advertising still works with many consumers. Advertising methods like offering coupons to your mailing list or featuring an auto wrap-around are just some of the ways you can take advantage of these types of advertising. Adding these techniques is a way to extend the reach of your advertising beyond what you can get by web advertising alone.