When you’re starting a business, you need to make a splash. Establishing a profile for your business that when people hear your name they know immediately who you are and what you do makes selling your services much more effective. It means you’re pitching as soon as someone sees your logo.
Achieving this is as difficult as it is desirable, and today we have a few tips to help you get a foot on the ladder to effortless name recognition.
Launch with a Splash
One of the most important things is to start on the right foot. You should be excited about the launch of your business, your new product or a new branch, and you need to communicate that excitement to other people. A memorable launch that conveys the essence of your product or service will stick in people’s minds, generate publicity and create clients of your guestlist and their wider circle.
If you research venue hire in London you’ll find plenty of options that aren’t just affordable but also quirky and memorable. Picking one that’s specific to your offering is vital: don’t be generic, but if you pick a theme that doesn’t match what you’re launching you’re at risk of undermining your message. For example, the October Gallery is a beautiful period building with a strong literary heritage but if you’re launching a day after tomorrow tech product, it’s going to be an awkward clash and smack of gimmickry rather than competence.
Speak With One Voice
It’s important to pick a personality for your brand. Is your corporate identity serious, or playful? Is it innovative or traditional? The products you’re offering will inform this: if you’re offering financial solutions to banks and high end funds, a joking millennial voice won’t be appropriate but if you’re marketing a new dating app, it’ll speak perfectly to your target market!
When you’ve decided on an identity for your brand, you can thread this through all your communications, making sure it informs everything from your launch event and logo, down to customer service emails and pitching presentations.
Having a strong voice means people outside the company have a strong sense of who they are dealing with: all the facts they have learned about the company, from adverts they’ve seen to conversation with friends are connected by this central identity that tells them that yes, they really do want to work with you.