The e-learning market is on a boom and is expected to touch $276 billion by the end of 2020. The interesting part of the stat is, anyone can become a part of this massive start of this industry. All you need is the willingness to start sharing your knowledge with others. You can become an entrepreneur simply by selling your knowledge online.
In earlier days, the learning industry was limited to schools and teachers only but nowadays, engineers, doctors, IT professionals, dancers, painters etc. all can start selling their knowledge online. This trend of selling knowledge online has given rise to a new industry that is known by the name âKnowledge Commerceâ. You can easily become a part of this industry if you start charging from the customers for access to your knowledge.
It is extremely easy nowadays to create and sell online courses. Follow the below guidelines to get started:
Always start with a micro-niche like if you are creating a course on SEO then start with âhow to earn natural backlinksâ. Choose the number of sub-topics you wish to have on your course and then set a time interval for each of the topic. Start with a topic which you are extremely comfortable with.
Reddit and Quora are the best platforms where you can find questions related to the topic of your choice.
For example, a question like âhow do I learn PHPâ has 100+ answers and 70 people follow the question. This gives a clear idea that people are looking to learn PHP and you can easily start a course online that offers to learn PHP easily and has all the answers to the questions that people ask regularly.
Similarly, you can search specific subreddits in order to gauge the popularity of your chosen topic.
Once you have decided on the topic and have made an outline of your course, take time to analyze your competitors.
You should be able to answer the following questions:
Once you have identified the USP of your competitors then itâs time to decide on your course USP. Here is how you can calculate your own USP:
Your course content is the main thing that you need to focus upon when creating your online course. Follow the below steps to prepare content that is easy to read and actionable:
Once you have done all your homework on deciding your course topic and outline of your course and USP, you need to choose an online selling platform that will help you to easily create and promote your store online.
Kajabi is an awesome platform to create an online course. It also offers marketing automation to effectively start selling your online course. Here are some of the top features offered by Kajabi:
Last but not the least, start promoting your course with the help of effective strategies to promote your online courses. You can take the help of SEO, PPC, paid media, influencer marketing, content marketing, social media etc.
With blazing internet speeds and cheap video hosting, anyone can start creating videos and master the art of online course selling. Good luck on creating your first online course! Happy selling!