Calling all New Tech Entrepreneurs: 3 Top Reads to Help you Get Ahead

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Launching your tech start-up and running a new business can certainly bring about plenty of challenges. But how can you prepare yourself to hit the ground running in your first year? Knowledge is power and so, equipping yourself with a broad range of advice and information is vital in business. To get you started, we’ve pulled together a list of must-reads featuring the top books you need in your possession, if you want to run a tech business that rivals your competition.

The Upstarts

Brad Stone’s offering in this book is invaluable. Read it and learn from two of the globe’s biggest businesses: Uber and Airbnb. You’re now an entrepreneur and this book will help you make a standout brand that people will remember. From how people travel to what they expect from accommodation, Uber and Airbnb are true innovators that have altered consumer behaviour. What can your business do to change the world?

Conscious Capitalism

As an entrepreneur, do you want to develop and question your views on capitalism? Can it actually be a good thing or, is it always just a way for the rich to become richer? This read looks to dispel the theory that capitalism is only for the ‘people at the top’.

Possessing the skills that allow you to interact with people who come into contact with your business is essential. With details about UPS, Google and Amazon, Conscious Capitalism looks at infusing your business with positivity and a good workplace culture.

It’s important to encourage the creativity and innovation amongst staff members within your tech company. Conscious Capitalism will help you achieve this and steer your business to a positive future that not only turns a profit, but also attracts quality employees who are looking for a positive place to work and develop their skills.

Alec Ross: The Industries of the Future

Stay abreast of how the tech sector is developing and moving forwards is absolutely vital. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

This author’s knowledge holds plenty of weight — he had the role of senior advisor for innovation when Hilary Clinton was Secretary of State. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.



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