When you have the kind of company that has shareholders, itâs important to always make them a top priority. Shareholder essentially own a small part of your business, to a certain degree, they are taking some professional risks. On one hand, if all goes well and your company earns a profit, they can make money from their investment; at the same time, if the company loses money, it will definitely affect their bottom line as well.
Thatâs why it is important to develop a process to effectively communicate with your shareholders on a regular basis. I have worked with many high level national companies including telecommunication companies Simply Headsets and Infiniti Telecommunications and strong shareholder communication was a key part of the businesses early success. You must do all that you can to develop a strong and lasting relationship with those individuals as a way of making them feel appreciated and also confident in your leadership. If youâd like some tips on how you can do that, please read on.
Although there used to be a time when a lot of companies basically lived by the motto âWhat you donât know wonât hurt you,â thanks to the internet, thatâs not an effective or accurate approach. For one thing, information is a lot easier to get a hold of than ever before. Secondly, even if you do happen to have some bad news to share, itâs always best if your shareholders hear it directly from you rather than through some media outlet or a social media page. Thatâs why itâs always a good practice to make sure that youâre as real and as transparent as you can possibly be at all times.
Even if you donât have any news to share that you might consider âbig,â itâs always going to work in your favor if you put forth the effort to send your shareholders information on whatâs going on with your business. It could be something as simple as a new staff member youâve hired or a new approach to marketing that youâre considering. By staying in touch with your shareholders, it lets them know that you want to keep them in the loop. And that always works in your favor.
As the CEO of a company, of course youâre going to have your hands full with the daily demands of work. But you must remember at all times that your company would not be where it is without the assistance of your shareholders. So, whether itâs by phone or email, itâs important that you convey that your door is always open, and that you are available to talk with them should they have any questions, comments, or concerns. That will establish a level of trust that will make them more confident in your abilities.
Say that you consulted with someone in management who works at a company like Broadridge Financial Solutions about something else that you can do to communicate effectively with your shareholders. Something that they might say is that itâs always a good idea to be progressive when you engage your shareholders.
Have social media pages where they can post comments. Host webinars from time to time where everyone can connect with one another. Send out surveys where they can share suggestions. The more make connections with your shareholders, the better the relationship will become.
Although it would certainly be awesome if you were always earning a profit, there are going to be times when some months are better than others. As previously stated, while itâs imperative that you are honest, itâs also essential to be as positive as you can be, too. Your shareholders need to feel like their CEO believes in the company they are investing in. Thatâs what helps them stay around â in the good times and also in the bad.