The Influence of Colour in Marketing
August 14, 2018
Business

The Influence of Colour in Marketing

When marketing a business, you need to consider all aspects of design for your advertisements. There are many avenues of design when it comes to promoting your brand, but one of the most influential is colour. According to multiple scientific and psychological studies, each shade creates a different emotion in the viewer —...

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3 days ago
How New Tech has Disrupted Investment
August 05, 2018
Finance

How New Tech has Disrupted Investment

The rapid evolution of new technology has disrupted many industrial sectors, and it should come as no surprise to learn that it has had a significant effect on the investment world. Though the industry remained relatively unchanged until 2000, the story since then has been of rapid development that has affected many traditional...

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2 weeks ago
Making Smart Technology Choices for Your B2B Sales
August 03, 2018
Technology

Making Smart Technology Choices for Your B2B Sales

B2B sales can be a high-pressure, demanding job. Major contracts can sometimes hinge on quick response times and immediate action. That’s why you want to ensure that you equip your sales force with the absolutely best tools possible to land the biggest clients and make the biggest sales. Thankfully, technology has made...

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2 weeks ago