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How To Promote Your Startup Business Online

March 6, 2018
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8 minutes read
How To Promote Your Startup Business Online

All new business owners will have to work hard to promote their startup business online. There are a number of tools that could help you achieve the results you desire. However, you’ll need to engage in lots of different endeavors to ensure you create a suitable level of sales. Considering all that, we thought today would be a good time to publish a post that gives you some handy tips. By using the advice you’re about to read, you should find that your online presence grows very quickly indeed, with a combination of social outreach, increased Google authority and smart marketing techniques.  Just make sure you keep your eyes open and remain flexible at all times. The internet is constantly changing, and so new promotional ideas and tools are coming onto the scene every single week.

You should pay close attention to all the information in this post. If you implement the strategies we’re about to mention properly, you could soar ahead of the competition in a matter of months. While there is enough room on the internet for everyone, your target market will be restricted in some way. For that reason, you need to do everything possible to get the lion’s share. Luckily, the ideas below will assist you on the road to reaching that point.

Design an attractive website

Unless you have qualifications or experience in web design, it’s usually best to employ the services of a dedicated web design agency to undertake this task. In most instances, you can get a good site made for less than £5,000. While that might seem like a big expense, it will set you up for success. All you have to do is find a suitable company online with a good track record of satisfying their clients.

Once you’ve done that, you should aim to communicate all your ideas to ensure you’re both on the same page. Most firms operating in this industry are willing to make a number of revisions to your design if the first one they come up with doesn’t quite match your vision. Also, you should demand to have a live chat feature installed as that allows you to speak with potential customers and clients instantly.

Open a Facebook business page

Facebook is the best social networking platform for promoting any business. It doesn’t cost you anything to open a page, but doing so could result in a significant increase in sales. You should aim to post around two status updates each day to ensure your page remains active. For the best response, you should link to any relevant articles you might post on your blog.

People like reading articles online, especially if they’re related to a niche in which they have a specific interest. Just make sure you don’t post too many updates as that can begin to look spammy. By creating a Facebook business page, you should start to get attention from potential customers and clients all over the world in a matter of days.

Create a Twitter account

Twitter is the best place online to keep abreast of all the latest news and events as they happen. While you only have 140 characters for each post you make, you could gain a lot of attention if you say the right things.

You’ll see a list of trending hashtags on the left-hand side of your page. Presuming you have something interesting to say, use those hashtags to ensure your post received the most views possible. Also, searching for posts by people who’ve asked questions you can answer is a good idea. Not only will doing that mean you get noticed, but it will also help to cement you as an authority in your chosen industry.

Learn to use Google Adwords

While there are some good alternatives to Google Adwords, none of them is as popular as this amazing tool. It allows business owners to place ads on relevant sites online to help aid promotional efforts. The best thing about this service is the many varied targeting options available. So long as you’ve performed enough market research, you should have no trouble getting your ads in front of the people who matter most. You can target your efforts based on age, location and even personal interests. Also, it doesn’t cost a lot of money to get started and see positive results.

Try spending around $100 to begin with and see how you get on. If you need more help and advice to guarantee you’re getting the most for your money, there are lots of articles you can read online.

Publish a free eBook

Millions of people are currently downloading free eBooks each and every month. That’s thanks to the rise of eReading technology like the new Amazon Kindle. By writing, formatting and publishing a relevant eBook, you could encourage higher traffic volume to your website. There are lots of places online where you can promote your eBook to ensure the right people hear about it.

If you’d like to have the book distributed for free by Amazon, you should look towards using Createspace for publishing. If you intend to make it available from your website, there is no reason to go down that route. To give you an idea of what works well, let us give you an example. People who own a website that sells tools could see positive results if they publish a free DIY eBook explaining how to convert a loft without seeking professional help. Do you understand what we’re saying?

Now you’ve read to the end of this post; you should have a much better idea about which online promotional ideas might work for the promotion of your startup business online. At the end of the day, you’re not going to know for certain until you try some out. Considering that, you should start running trials as soon as possible. Once you’ve determined the promotional strategy that works best, you should invest a decent amount of money and run with it for as long as you can.